About Us

Welcome to Dog is Love! Our mission is to create fabulous apparel celebrating the many sides of our dogs–from the silly to the sublime–while together we help dogs in need.

I’m Diane Matcheck, founder of Dog is Love. I've always loved animals, but I never truly understood the magic of dogs until I adopted one in my late 30s. Lucky was an abandoned Newfoundland mix who had been adopted out and returned three times before finally finding his forever home with me. He opened my heart to a whole new world—even inspiring me to change careers to working with dogs. I started as a vet tech, then worked at Guide Dogs for the Blind, and for the past 11 years, I’ve been a professional dog walker. 

Now, that passion continues through the Dog is Love clothing brand. We create unique designs that express how you feel about your dog, and we donate a portion of our profits to animal rescues and shelters. So with each purchase, you're not just wearing your love for dogs—you’re also making a difference for those in need. Because every dog deserves to be loved.